I am a commercial consultant with over 25 years' experience helping luxury fashion, resort and wellness brands grow through strategic partnerships, wholesale expansion and hospitality retail.

My career spans luxury and contemporary fashion across the following categories Women's, Men's, Resort, Swim and Accessories. I have worked with globally recognised brands including Burberry, Stine Goya, Lisa Marie Fernandez, Ancient Greek Sandals and LemLem.

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Today, I specialise in the intersection of luxury fashion, wellness and hospitality—bringing together deep industry expertise with an established international network of luxury hotels, resorts, retailers and brand partners. This unique combination enables me to help both hospitality businesses elevate their retail offering and brands expand into premium travel and wellness destinations.

 

Throughout my wholesale career, I have built long-standing relationships with leading department stores, independent luxury retailers and international buying teams across Europe, North America, the Caribbean and the Middle East. My experience combines commercial strategy with hands-on execution, from market entry and business development through to partnership negotiation and retail activation.

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My specialist knowledge of the Resort and Swimwear market has enabled me to develop an extensive network of luxury hotel groups and destination resorts, creating opportunities for brands to access high-value hospitality retail channels while helping hotels curate exceptional guest retail experiences.

 

Services include​

• Freelance Commercial Director services

• Founder coaching and mentoring for SME brands

• Wholesale readiness, sales strategy coaching and execution

• Commerical Business Mentoring

• Hotel retail sourcing and buying

• Wellness retail strategy / Pop-up activations and retail experiences

• Luxury brand partnerships

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Selected Experience & Results​

• 25+ years of commercial experience within the luxury and contemporary fashion industry

• Supported brands in successfully entering international markets including the USA, Europe and Asia

• Secured partnerships with globally recognised luxury hospitality groups including Four Seasons, One&Only, unique resorts such as Soneva and JOALI

• Successfully launched brands into the Resort and Swim categories through leading international trade shows including Splash in Paris and Cabana in Miami 

• Built and maintain a curated database of more than 200 luxury hotel groups, resorts and premium hospitality contacts worldwide

• Developed extensive relationships with leading department stores, luxury boutiques and specialist retailers across global markets

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If you are a brand looking for freelance support in any of the above areas, do reach out and 

book a complimentary 30-minute strategy call via the Contact me page